Purple Cow

 In Being Remarkable Vlog, Book Club, Empowered Leadership

For October, Allumé is featuring Purple Cow:  Transform Your Business by Being Remarkable by Seth Godin.

We are giving away 10 copies of this great book aimed at lifting you up through the power of forgiveness.  To claim a copy:

  1. Send an email to admin@allumecares.com and put “PURPLE COW” in the subject line. 
  2. In the body of the email, give us your name, address, and mobile number. 
  3. We will mail out your copy pronto!


All members of Team Allumé who complete the read and fill out our Book Club Participation Form will receive a $20 bonus. 

I HAD to read this book by mere virtue of the fact that it had the words “being remarkable” in its subtitle.  While this book is about marketing (and truthfully, I do love a good marketing read), the reason why I chose it for the Book Club is because of what it inspires us to be.  At its core, the core message I took away was about the radical importance of being authentic.

This is the essence of what I believe being remarkable is all about.  Being authentically heart-connected as we step powerfully into the world.

This is a short read of just 137 pages. It is an easy read that will inspire you and make you think.

Here are a few videos from Seth Godin about the Purple Cow…

By Coco Sellman

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